Look what I stumbled upon today!
Here is a new kids clothing store -
Indikidual!
The clothes here are part European ( Hello grey! - maybe one day I will finally find out why kids clothing is primarily grey in Europe) and part contemporary ( those peeps of bright yellow, aqua and mint).
The designs are funky and have a bias towards boys - for a change.
While you are there don't forget to check
their tumblr page for some amazing photo-shoots.
A lot of their clothing is 100% organic cotton, which suggests good quality. I'm just happy to see one cool clothing store paying attention to boys.
Have you bought anything from
Indikidual? How was your experience, let us know in comments.